SKILLS
| Adobe CC Suite: InDesign Photoshop Illustrator Dreamweaver Lightroom | Microsoft: Word Excel Access PowerPoint | Digital: MailChimp Google Analytics and AdWords Paid LinkedIn, Social SEO and WordPress Basic marketing automation, SalesForce, HTML & CSS |
EXPERIENCE
Marketing Communications Manager
LGC, Biosearch Technologies
June 2018 – present
Responsible for campaign execution and management, including budget and project management. Created tools including a customer journey program to ensure appropriate content and deliverables were developed to progress prospects through the marketing and sales funnel, resulting in traceable revenue.
Marketing Communications Manager
Lucigen Corporation,
March 2011- June 2018
Responsible for marketing communications from conception through execution for campaigns, digital and print activities.
Accomplishments include:
- Built a scalable marcom infrastructure to support marketing from digital marketing to project management to outsourcing tools and vendors
- Campaign management including overseeing email, social, adwords, and other digital programs
- Redesign of brand, print and print buying
- Developed & implemented LucigenDx brand and web site, WordPress
- Managed e-commerce web site under ISO 13485 processes
- Developed & implemented Lucigen intranet, WordPress
- Managed digital vendors, print buying
- Managed internal and supported corporate communications
Senior Graphic Designer | Lucigen Corporation, Middleton, Wisconsin
October 2008 – March 2011
Responsible for project management, design and production of all marketing materials, including print catalog, Lucigen brochures, direct mail, tradeshows.
- Redesign and management of Lucigen Web site in 2010
- Facilitated creative sessions for marketing materials
- Responsible for and executed on 2010 and 2009 print catalogs
Graphic Designer | EMD Chemicals, Madison, Wisconsin
January 2006-September 2008
Designed and produced marketing materials with a team of four designers, materials included:
Marketing Collateral:
| Advertisements Trade Show Materials Brochures Product Flyers | Scientific Illustrations Product Photography Promotional Materials Mailers | PDFs (print and interactive) Optimized Graphics for Web |
- Lead designer for high profile advertising campaigns
- Created visual branding while adhering to corporate guidelines
- Member of a cross-functional project team for marketing development of a technology platform
- Created design and workflow for an internal monthly e-newsletter
- Planned and managed print materials for trade show exhibits
- Developed and implemented a system for archiving and receiving printed materials in-house
- Created template and style guides in Microsoft Word
EDUCATION
Master of Library and Information Science | May 1995
University of Milwaukee-Wisconsin, Milwaukee, Wisconsin
Bachelor of Arts Degree | Major in Philosophy, June 1992
Knox College, Galesburg, Illinois
Courses in Graphic Design Program 2003-2004
MATC, Madison, Wisconsin
ACTIVITIES
Advanced Standards-Based Web Design Series Level 4 (HTML 5, WordPress) | July 2013
C2 Graphics Productivity Solutions, Milwaukee, Wisconsin
Community Restorative Court Training | December 2014
Participated in Dane County Community Restorative Court Training, Madison, Wisconsin